Manifesto of “The New Designer”
- We are essential to success in this increasingly complex,
technology-fueled age.- We are evangelists for the combined power of technology,
creativity and communication.- We know that good design is not a luxury. It is a necessity.
- We are the stewards of a new economy driven by the consumer,
hungry for ideas.- We create simplicity out of complexity. We use our talent to serve,
define, inspire, plan and create.- We are driven to see the entire landscape, identify patterns
and create sustainable solutions.- We believe in the nobility of creating solutions that are elegant,
effective, measurable and beautiful.- We are the conduit for the information people need,
the things they seek and the human connections they crave.
Friday, March 13, 2009
The New Designer
In a recent post on Notes on Design, Ken Hanson took a moment to discuss the watering down of the term 'design' and decided to write down his thoughts on redefining what designers truly are. You can download the manifesto here.