Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
Tuesday, December 30, 2008
Wednesday, May 03, 2006
Accenture Interactive Network
Accenture's Interactive Network just made it's debut at Chicago's O'Hare Airport. What a great idea brought to life. The 7x10' HD screen not only informs, but entertains – delivering news, weather, sports, and entertainment – all with the interactivity of a touchscreen. Do you hear something? It's the sound of a new channel of content distribution being created right before your eyes. The extension of this is phenominal, everything from store windows to museums showcasing information, advertising, and interaction. Want to know more? Visit the Technology Labs to see what else they're up to.
Wednesday, November 16, 2005
Online Advertising Predictions For 2006
24/7 Media has posted their Online Advertising Predictions For 2006 in a recent press release.
1. Consumer-generated media will become increasingly attractive to advertisers
2. Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities
3. Advertisers, cable providers and interactive marketing experts will collaborate to address "The TiVo Effect"
4. Brand advertisers will drive the next wave of growth for the paid search market
5. Best practices in localized mobile marketing will be perfected overseas in 2006
6. Online advertisers will employ holistic targeting methods to deliver better results and reduce reliance on high-profile, high-CPM ad buys
7. Technology and better data access will transform online advertising success to a formulaic equation
8. Japan will be the next frontier for paid search and interactive marketing
9. Mobile carriers will adopt new ad models to boost revenue beyond usage
10. Performance-based pricing models will demonstrate the true value of search engine marketing (SEM) as a lead generation channel
1. Consumer-generated media will become increasingly attractive to advertisers
2. Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities
3. Advertisers, cable providers and interactive marketing experts will collaborate to address "The TiVo Effect"
4. Brand advertisers will drive the next wave of growth for the paid search market
5. Best practices in localized mobile marketing will be perfected overseas in 2006
6. Online advertisers will employ holistic targeting methods to deliver better results and reduce reliance on high-profile, high-CPM ad buys
7. Technology and better data access will transform online advertising success to a formulaic equation
8. Japan will be the next frontier for paid search and interactive marketing
9. Mobile carriers will adopt new ad models to boost revenue beyond usage
10. Performance-based pricing models will demonstrate the true value of search engine marketing (SEM) as a lead generation channel
$100 Laptop gains interest from Apple
Apple, sometimes known to know a good thing when they see it– has taken interest in the MIT laptop program lead by Nicholas Negroponte. Negroponte is looking to place the laptop in the hands of 100-150 million students. Steve Jobs has reportedly offered to provide free copies of OSX for each one, although Negroponte declined because the operating system isn't open source. The response to this project has been overwhelming, with Brazil, Thailand, and Tunisia already showing strong interest in the laptops. Even Gov. Mitt Romney (Mass.) has reportedly proposed $54 million to purchase laptops for every middle and high school student in his state.
