Plate Shifting

Should have posted this two weeks ago, but nonetheless newsworthy.

Tuesday they land the $400 million VW America account, with no review. Immediately drop Mini (conflict). Then, Coke moves their $45 million Sprite account to them. All in the same week. Congrats CP+B. Your hard work is paying off.

I can't say that I am suprised at Arnold losing the account, though – as I am praying that the 'Force of Good' commercial with the bug vs. alarm clock will be put to sleep. Since this was just the beginning of the new campaign rollout for the 2006 model, complete with mini-site I am interested to see if CP+B will drop it or try to realign the direction and move forward.