Marketing Magic

As the 30-second spot is dying a slow and painful death, and alternative media is quickly replacing traditional in many instances... So too, we see the rise of what P&G has been forecasting for years, in-store marketing. If you were unable to attend The In-Store Marketing Expo (or didn't even know about it), in Chicago this month, understand that you are catching up.

This touchpoint of a brand combines both creativity and accountability, maximizing effectiveness. And since most purchasing decisions are made in the store, it stands to be recognized that this market is going to become more and more important in the upcoming years. Product design, packaging, and brand experience are coming to the forefront of both business discussions and strategy.