Pay attention.

If you care about blogs, or even the direction they are taking this is a quick must read. In essence, it shows the power of the online community, and that people need to take notice of this dramatic shift in the way things are marketed. It's not just about your marcom materials and your PR anymore, your product actually has to be good.

Meanwhile, HBS has an interesting article on defining your primary customer. I can't count how many times a client has said, "Our customer is everyone." Don't be diluted. And another by iMedia is a worthy read on behavioral marketing. It's a quick interview between (Claria CEO) Scott Eagle and Neil Perry.

And on the retail front, HP is going to stop selling iPods, but I can't say that I am unhappy about this.

“They’ve decided that reselling iPods doesn’t fit with their company’s current digital media strategy,” the Journal quoted Apple spokeswoman Katie Cotton as saying.

No duh.

Note to marketers: The crossover reuse of products is really freaking people out.


And it's not fooling anyone.