They're at it again. After taking over the VW account, the first commercials from CP+B have surfaced, along with the site Project Fast. Aimed at young males, the GTI campaign speaks to your inner 'fast', building upon 'drivers wanted' but putting the need for speed and agility at the forefront of the driving experience. Let me just mention that the companion site is how it should be done – one of the best car sites I have ever seen. Hats off to the interactive team, including Jeff Benjamin.
